A Support and Education Strategy Stops Corporate Campaign by Revitalizing Morale
Morrison Associates, Ltd. were the consultants of first choice to support an organization as its morale plummeted due to a poorly planned, but popular corporate campaign. We were engaged to assist in meeting a mandate to repair the morale. The organization was split against itself, and the humor its members used to help them get through their difficult work was gone. Threats of violence were implied and also feared.
Morrison Associates, Ltd., along with Psychology Associates and a recognized industry expert, facilitated dialogue between managers and non-managers. Education for managers and non-managers was provided as well as new routes for communication. The work progressed over approximately two and a half years. When it was completed, the organization sustained dramatically better morale, and the corporate campaign stopped.